SARAH McCURDY
Senior Vice President & Chief Customer Officer
Sarah McCurdy brings more than 25 years of experience in sales, marketing, and nonprofit campaign development. As SVP and Chief Customer Officer at NewsBank, Insightful’s parent company, she leads with a customer-first philosophy, designing high-impact experiences that improve donor retention and increase client ROI. Sarah has launched multiple national campaigns and partnerships and led CRM implementations that enhanced supporter engagement by over 30%. Her collaborative leadership and strategic insight have been instrumental in building Insightful’s reputation for excellence across the philanthropic sector.