Insightful: Prospect Research and Obituary Alert Software for Nonprofits
Insightful Philanthropy is an automated prospect research tool that deepens donor relationships and transforms fundraising with automated insights, real-time alerts, and actionable data.
Replace Google Alerts with smarter, faster alerts on donors and prospects from 14,000+ vetted news sources and 27,000+ funeral homes.
Used by top nonprofits, healthcare systems, and universities, Insightful delivers real-time donor intelligence to support donor cultivation, major gift fundraising, and advancement services.
Core Use Cases for Your Advancement Services and Fundraising Teams
- Donor Research & Prospect Development
- Enrich donor profiles with real-time and historical news and obituary data.
- Donor Cultivation & Stewardship
- Engage supporters at the right time with the right message, guided by timely alerts.
- Records and Data Management
- Stay on top of deceased donor data with automated obituary alerts, delivering accurate, timely information to help your team act quickly and respectfully.
- Wealth Screening for Nonprofits
- Identify donor life events, career moves, and indicators of wealth or philanthropy
- Advancement Services
- Equip university and healthcare development offices with accurate donor intelligence.
- Media Monitoring Services for Nonprofits
- Go beyond Google Alerts with AI-curated content from 14K+ sources.
Key Features of Our Prospect Research Software
- Daily Alerts for donor or prospect news mentions
- Obituary Data from 27,000+ U.S. funeral homes
- Real-Time Media Monitoring with full-article access (no paywalls)
- Advanced Search & Filters across people, organizations, and topics
- Automated Prospect Matching using proprietary algorithms
- Donor History Archive with 45+ years of searchable records
- AES-256 Encrypted Imports from any CRM
- Unlimited Users, Records, and Alerts
- Full Support & Training Included
Integrations for Advancement Professionals and Fundraising Teams
How It Works: Deepen Donor Relationships in 3 Simple Steps
Step 1
Upload & Match
Securely upload prospect lists via CRM or CSV. Our system automatically matches individuals to current and archived news or obituary mentions.
Step 2
Receive Real-Time Alerts
Get a daily email summarizing donor news and events - from obituaries to job changes to philanthropy mentions.
Step 3
Take Action
Use insights to strengthen donor relationships, initiate outreach, and support major gift fundraising and planned giving efforts.
Who Uses Insightful's Prospect Research Tools?
- Insightful Philanthropy for Higher Education
- Support advancement services and prospect development teams with real-time donor tracking and alerts.
- Insightful for Healthcare Institutions
- Track patients, families, and donor milestones with obituary data and wealth indicators.
- Insightful for Nonprofit Organizations
- Gain intelligence on donor interests and life events to improve stewardship and outreach
Testimonials
“A game changer for staying informed and engaged with our donors."
— Kelly Colligan, Foundation Operations Manager,
Avow Hospice Foundation
“With just one article Insightful paid for itself many, many times over.”
— Larissa Daigle, Chief Philanthropy Officer,
Dogs Inc.
“Insightful recently alerted us about the passing of one of our biggest donors.”
— Anne Wilson, Associate Director, Relationship Insights,
Oregon State University Foundation
Insightful vs. Other Prospect Research Tools
Frequently Asked Questions
Q: How often do alerts arrive?
A: Insightful delivers curated, accurate news and obituary alerts once a day with all relevant donor mentions. Think of Insightful as a better alternative to Google Alerts, which can be noisy and miss key mentions.
Q: Can I research historical donor news?
A: Yes, Insightful includes full-text access to more than 45 years of archived news and obituary data.
Q: What data does Insightful require?
A: Just basic public information, such as name, location, organization, affiliations. No sensitive data (like SSNs or birthdates) is required.
H2 CTA: Prospect Smarter Today
Ready to improve your donor prospecting, enhance cultivation, and multiply major gifts with real-time donor intelligence?
- Replace Google News Alerts with targeted obituary and news alerts
- Equip your fundraising team with smarter prospect research tools
- Support major gift cultivation with timely, actionable insights