Insightful Philanthropy is an automated prospect research tool that equips nonprofits with automated insights, real-time alerts, and actionable data to deepen donor relationships. Ready to unlock real-time donor intelligence from 14,000+ vetted news sources?
How Our Prospect Research Software Works
1. Upload & Match
Securely upload prospect lists via CRM or CSV. Our system automatically matches individuals to current and archived news or obituary mentions.
2. Receive Real-Time Alerts
Get a daily email summarizing donor news and events - from obituaries to job changes to philanthropy mentions.
3. Take Action
Use insights to strengthen donor relationships, initiate outreach, and support major gift fundraising and planned giving efforts.
Our Prospect Research Software’s Key Features
Real-Time Media Monitoring
Our prospect research software tracks donor news and media mentions so you don’t have to.
Daily Alerts
Receive automated summaries highlighting key prospect activity. This way, your team can receive timely insights without the need for constant manual checks.
Obituary Alerts
Learn when new obituaries are posted for individuals connected to your organization with Insightful’s obituary alerts, which pull data from more than 27,000 U.S. funeral homes.
Advanced Search & Filters
Quickly pinpoint the records you’re looking for and find prospects based on specific attributes with precise search tools and customizable filters.
Automated Prospect Matching
Simply upload your prospect list, and let our software do the rest. Insightful Philanthropy’s platform automatically matches your prospects to relevant media mentions.
Donor History Archive
Enrich donor profiles with historical news for a holistic view of their philanthropic activities. Track past contributions, engagement activities, and more from one central database.
Integrations
Insightful’s platform supports AES-256-encrypted imports from any CRM. With a native connector for Raiser’s Edge NXT, Insightful makes CRM syncing a breeze.
Full Support & Training
We’ll make sure your team makes the most of our platform! Access personalized onboarding and continuous expert support to guide you along the way.
Insightful vs. Other Prospect Research Tools
Insightful is a next-generation alternative to Google Alerts, purpose-built for nonprofit teams doing prospect development, donor research, and wealth screening. Our platform is the only prospect research solution that offers everything you need for a fuller picture of your organization’s supporters, including full-text news access.
Trusted By All Types of Nonprofit Organizations
Healthcare Organizations
Track patients, families, and donor milestones with obituary data and wealth indicators.
Higher Education
Support advancement services and prospect development teams with real-time donor tracking and alerts.
Mission-Driven Organizations
From animal welfare to the environment, faith-based organizations and more, gain intelligence on donor interests and life events to improve stewardship and outreach.
Hear It From Our Customers
“A game changer for staying informed and engaged with our donors."
— Kelly Colligan, Foundation Operations Manager,
Avow Hospice Foundation
“We need that ‘in’…that connection point. Insightful provides alerts of things we should know about our donors and parents. Insightful provides that connection point.”
— Melissa Riley, Prospect Research Manager, Point Loma Nazarene University
“With just one article Insightful paid for itself many, many times over.”
— Larissa Daigle, Chief Philanthropy Officer, Dogs Inc.
Frequently Asked Questions
How often do alerts arrive?
Insightful delivers curated, accurate news and obituary alerts once a day with all relevant donor mentions. Think of Insightful as a better alternative to Google Alerts, which can be noisy and miss key mentions.
Can I research historical donor news?
Yes, Insightful includes full-text access to more than 45 years of archived news and obituary data.
What data does Insightful require?
Just basic public information, such as name, location, organization, affiliations. No sensitive data (like SSNs or birthdates) is required.
Prospect Smarter Today
Ready to improve your donor prospecting, enhance cultivation, and multiply major gifts with real-time donor intelligence?