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Know More. Raise More.
Insightful helps your fundraising team develop informed donor stewardship strategies through:
Current and Historical Donor Information
40+ years of historical data paired with real-time tracking and updates equips your team with a holistic view of existing and potential donors.
Comprehensive Data Sourcing
Tap into insights from more than 14,000 news and information sources from 200 countries, including commonly overlooked ones like local news outlets. We offer the most comprehensive donor information database in the industry – including the most extensive collection of obituaries and funeral home notices available. Rest assured that you’ll have the data you need.
Automated Searches and Alerts
Reduce the need for manual searches and save team time. Insightful’s experts tailor a search algorithm to meet your needs, delivering hand-curated results in actionable and concise emails.
Hear From Insightful Users Who Are Currently Following Over 100k Donors
“Insightful will definitely be in my “go-to” for news rotation.”
— Susan Tierney, Cornell University
“Having an efficient means to get news stories, and to pass them to the people that need to see them, is a critical tool to make fundraising easier and more efficient.”
— Jacob Astley, Assistant Vice President of Prospect Research at the Oklahoma State University Foundation
“Insightful recently alerted us about the passing of one of our biggest donors. The family had not published an obituary, so we weren’t aware of this important update until we received the funeral home notice from Insightful.”
— Anne Wilson, Associate Director, Relationship Insights, Oregon State University Foundation
“With just one article Insightful paid for itself many, many times over.”
— Larissa Daigle, Chief Philanthropy Officer with Dogs Inc.