Reliable news-based research

Valuable insights in half the time and effort
Prospect Researcher

Insightful does the work for you

You need credible, useful information without spending hours digging through data.
Uncover reliable new insights in one easy-to-use resource: Insightful.

  • Easily import profiles from your CRM 
  • Automate latest news and information for donors and prospects - delivered right to your inbox
  • Feel confident you’ve done your due diligence using information from vetted, reliable sources
  • Review, store and share your discoveries your team can access in one location 


What other Insightful customers are saying


Invaluable...a daily, go-to prospect research tool 

Kristie Weniger, Director, Prospect Management & Research, OSF Healthcare Foundation, Peoria, IL



Start generating better leads in less time

Creating and managing hundreds of email alerts takes a tremendous amount of time, and the results are often not relevant. Access the information you need in minutes – freeing up your time so you can focus on other priorities.

Prospect Researcher


Vetted content without paywalls

Insightful monitors more than 12,000 sources in 207 countries from hyper-local to global news. Find news about prospects’ business activities, philanthropic support, family members and peers. Insightful delivers more accurate content from unique sources not found using search engines or databases. Confidence ratings help gauge the most relevant information possible.

Prospect Researcher

What other insightful customers are saying


“Insightful helps me fill in information gaps. I discovered information on our prospects we couldn’t find anywhere else. The information we gained through Insightful helps guide more meaningful conversations with our donors.  

Donna J. Anthus, Advancement Business Systems Analyst, Ave Maria School of Law – Naples, FL



Use information for action

From grateful patients to alumni, insightful delivers credible, curated news about the people you want to get to know. A deeper understanding of your prospects’ families, hobbies and business interests will help your team spark more meaningful conversations.

Prospect Researcher