Maintaining accurate donor records can be a challenge for fundraising organizations, especially when it comes to tracking deceased donors. Missing a donor’s obituary can cause serious missteps in outreach that can permanently damage relationships with donors and their families. Insightful’s Obituary Alerts for Record Managers offer an automated solution to this problem, providing timely alerts from obituaries and funeral home notices. Insightful users can receive alerts whenever individuals and organizations of interest are mentioned in the news. This allows fundraising teams to proactively monitor and uncover current and breaking news about the people and topics they follow.
